Amsterdam’s IBC Expo is a hub of innovation, drawing industry leaders and technology pioneers from around the globe to showcase the latest advancements in media, entertainment, and beyond. Among the distinguished voices at this year’s event was Damir Tomicic, who sat down with SWISS TXT to delve into the cutting-edge technological innovations transforming the media and aerospace industries.

During the interview, Damir explored the convergence of media technologies and aerospace applications, emphasizing the role of digital transformation in creating new opportunities for both sectors.

Key Themes from the Discussion:

IoT in Media and Aerospace:

Damir highlighted the impact of the Internet of Things (IoT) in bridging two seemingly distinct industries. In media, IoT enables smart content distribution, personalized user experiences, and real-time analytics. In aerospace, the same technologies are being leveraged to enhance operational efficiency, from predictive maintenance of aircraft to connected in-flight entertainment systems.

The Rise of AI and Machine Learning:

Artificial intelligence is at the forefront of innovation. Damir explained how AI-driven tools are revolutionizing content creation, editing, and delivery in media. Meanwhile, in aerospace, AI is advancing flight operations, optimizing air traffic management, and enhancing passenger experiences.

Sustainability Through Technology:

One of the most pressing topics was sustainability. Damir discussed how media companies and aerospace manufacturers are adopting green technologies, such as energy-efficient data centers for media storage and lightweight materials in aircraft manufacturing, to reduce their environmental impact.

Cross-Industry Synergies:

Damir pointed out the unique opportunities for collaboration between media and aerospace. For example, advancements in satellite technology are not only enabling better connectivity for passengers but also providing faster and more reliable distribution of media content globally.

A Vision for the Future:

Damir Tomicic concluded by emphasizing the importance of bold innovation to meet the evolving demands of a connected, digital-first world. His vision includes creating seamless experiences for consumers—whether they’re enjoying immersive media at home or engaging with cutting-edge technology while traveling through the skies.

The discussion with SWISS TXT was a compelling look at how industries can share technologies and strategies to drive mutual progress. As IBC Expo demonstrated, the boundaries between sectors are becoming increasingly blurred, with innovation at the core of this exciting transformation.