About Us
Strategy meets implementation
We bridge the gap between AI strategy and production systems. Our team combines management consulting expertise with hands-on experience building and deploying AI at scale.
Our Mission
From AI ambition to operational impact
The AI landscape moves fast. Most organizations struggle not with understanding AI's potential, but with translating that potential into production systems that work reliably, scale gracefully, and integrate with existing operations.
That's where we come in. We combine strategic clarity with technical depth, helping you make informed decisions and then actually building the systems to execute on them.
How We Work
Our principles
Four commitments that guide every engagement
Production over prototypes
We build systems designed for scale and reliability, not just impressive demos. Every solution we create is architected for real-world deployment with monitoring, observability, and continuous improvement built in.
Clarity over complexity
AI doesn't have to be a black box. We demystify the technology, providing clear explanations and transparent recommendations.
Outcomes over activities
We measure success by business impact, not hours worked or reports delivered. Every engagement is tied to clear, measurable objectives.
Transfer over dependency
We build your capabilities, not just deliverables. Knowledge transfer is embedded in every engagement—you'll understand what we built and how to evolve it.
Our Approach
Why organizations work with us
Strategic & Technical
We speak both boardroom and engineering languages fluently. Our team includes former management consultants and senior engineers who have built and deployed AI systems at scale.
Vendor Agnostic
We have no partnerships or incentives that bias our recommendations. We evaluate and recommend the right tools for your specific context—whether that's OpenAI, Anthropic, open-source models, or a hybrid approach.
European Values
Based in Germany and Estonia, we're committed to responsible AI development, data sovereignty, and regulatory compliance. We help you navigate the EU AI Act, GDPR, and industry-specific requirements.
End-to-End
From initial strategy through production deployment and ongoing optimization, we can support the full lifecycle—or plug in where you need us most.
Leadership
Damir founded Business in Tech after 23 years as CEO/CFO of Axinom Group. He advises leadership teams on AI strategy with the hard-won experience of someone who has made these decisions himself, at real scale, under real pressure.
Slavica brings extensive financial leadership experience to Business in Tech, overseeing financial strategy, operations, and corporate governance with a focus on sustainable growth and operational excellence.
Germany
Fürth, Bavaria
Estonia
Tallinn
European-based. EU compliant. Global perspective.
Ready to work together?
Let's discuss your AI challenges and explore how we can help you move from ambition to impact.