AI · Technology · Venture Advisory
Judgment,
at the speed of AI.
Business in Tech is a boutique advisory firm for executives, founders, and investors who need more than a strategy deck. Three decades of building technology companies, applied to your hardest decisions in AI strategy, platform architecture, and venture transactions.
Three decades of experience, built with
- Airbus
- Boeing
- Lufthansa
- Sky
- ZDF
- Delta Air Lines
- RTL
- Microsoft
Our positioning
Most firms hand you a strategy deck and leave before it meets reality. We work differently: small by design, senior by default, and in the room until the decision actually works.
- Years building technology companies
- 30+
- Countries worked across
- 70+
- Community members led worldwide
- 2M
- Years advising Microsoft leadership
- 17
What we do
Three practices.
One standard of judgment.
AI Advisory
For leadership teams who want AI strategy grounded in what actually works, not what's fashionable. From readiness and use-case prioritization to governance your board and regulators will trust.
Tech Advisory
Architecture and concept advisory for multi-agent AI platforms: designed for production from day one, and built by your own team with our guidance, not handed over as a black box.
Venture Advisory
Technology judgment for investors when capital is on the line. Due diligence that reads the codebase and the room, for venture deals, M&A transactions, and the portfolio companies that follow.
Selected work
Advisory that ships
Multi-agent platform · Enterprise events
Six AI agents, coordinated across two hundred live events
Platform concept, multi-agent architecture, and go-to-market advisory for an enterprise event-intelligence platform now serving live audiences at scale.
- 6 specialized agents
- 200+ live events
- 150K+ attendees
Medical DeepTech · AI diagnostics
Helping a DeepTech pioneer hear disease in the human voice
Strategic advisory for a medical company detecting disease through AI voice-pattern analysis: market research, AI provider evaluation, and go-to-market strategy.
- Voice-pattern diagnostics
- Provider evaluation
- GTM strategy
The founder
You talk to the person
whose name is on the door.
“I’ve spent thirty years in the rooms where technology decisions get made, through the dot-com crash, the cloud, and now AI. The pattern never changes: technology rewards the prepared.”
Damir Tomicic co-founded and led the Axinom Group for 23 years, building enterprise software for aerospace and media leaders. He served as Microsoft Regional Director for 17 years, led a two-million-member global developer community, and has advised on technology policy at the European Parliament and the United Nations.
More about DamirHow we engage
No frameworks for the sake of frameworks
Every engagement is senior-led and shaped around one question: what decision are you actually trying to make?
-
Listen
We start with your context, not our methodology: your market, your constraints, your team's real capabilities.
-
Frame
We turn ambiguity into a decision you can make: clear options, honest trade-offs, and one recommendation we stand behind.
-
Architect
Strategy becomes architecture: concepts, designs, and a path your own team can execute with confidence.
-
Stay
We don’t disappear after the workshop. We stay engaged until the system works where it counts: in production.
Where the conversation happens
Davos. Harvard. Brussels.
We contribute to the conversations shaping AI and European technology policy: on stage, in workshops, and behind closed doors.
The best time to talk is
before the decision.
No sales team, no juniors, no fifty-slide pitch. A direct conversation with the people who do the work, about the decision in front of you.